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One more reason of reconstruction of your Wellness-center can be a compelled or voluntary repositioning of your object. If you aqua zone does not bring the expected profit, one of the reasons can be a improper positioning of object. It can be the standard mistakes caused whether by primary improper planning of the Wellness-center or by changing of the market situation, followed by changing of the client's preferences, competitors' prices or there were some other entertaining, trade and sport institutions built or destroyed. In any case it is necessary to carry out the detailed analysis of the situation faced, and to reveal (and-or to eliminate) the reasons lowering profitability of the Wellness-center. If the reasons are proved to be the strategic mistakes of planning and-or functioning of the Wellness-center it is necessary to perform the repositioning. This process can consist of one or several stages which have been directed on: - Variation of corporate culture, colour, style, etc. - Additional and completed training (trainings, seminars, courses of improvement of qualification) or change administrative or maintenance personnel. - Change of price policy on some or all kinds of services. - Expansion or addition of new kinds of services. - Development of strategy of promotion (media-planning, introduction of actions, discounts, bonuses and so forth). - Other individual changes.
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